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Change Your Customer Service Game

Who We Are

"People will forget what you said, people will forget what you did, but people will never forget how you made them feel"

Maya Angelou

We believe Customer Service is a feeling! 


That's because everything you say and do impacts the emotions of your customers.  You have the power to make your customers feel happy, special, appreciated, or disappointed, frustrated, and even angry - one of the strongest human emotions.  Research says that approximately 80% of decisions are based on emotions, and your customers are constantly making decisions about whether to keep giving you their business.  So that's what makes CCF Training different -  the foundation of all of our courses is the power of positively impacting your customers' emotions.

Focussing on the emotional experience you provide to your customers is one of the ways to grow your business, reduce your customer complaints and motivate your team to deliver the very best in Customer Service.  That's what we do here at Customer Care First (CCF) Training.


CCF Training is an independent, family-owned company that specialises in empowering businesses throughout the UK to provide outstanding Customer Service.  With over 15 years of diverse Customer Service experience and 10 years of professional Training experience, we will change your Customer Service Game.